Jewellery's and watches remained hot favourit.es for US online customers as retailers' online sales grew 13 percent in the third quarter ended September 30
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Jewellery's and watches remained hot favourites for US online customers as retailers' online sales grew 13 percent in the third quarter ended September 30.According to Online metrics firm comScore Inc this is the eighth consecutive quarter of year-on-year growth.
Other top categories for online sales includes ''digital content and subscriptions,'' event tickets, consumer electronics and software.
Each of those categories grew at least 15 percent year on year.The study doesn't include travel-related sales, items bought at auctions, cars or large corporate purchases.
''The third quarter of 2011 saw a continuation of the year’s strength in U.S. retail e-commerce spending, even in the face of renewed economic headwinds and uncertainty facing the U.S. consumer,'' said comScore's chairman, Gian Fulgoni.
''As we approach the critical holiday shopping season, we are optimistic about the continued health of the e-commerce sector despite other factors – including stubbornly high unemployment and volatile financial markets – currently weighing on the economy.
More consumers than ever before are relying on the online channel for product and pricing information, which along with the Internet’s fundamental appeal of convenience and attractive pricing, are contributing to the sustained upward momentum in e-commerce spending.''
Double-digit sales growth online was also driven by a 22 percent jump in the number of consumers buying online compared with one year ago. Other information provided noted that 40 percent of retail transactions included free shipping, which was down from a peak of 49 percent in fourth quarter 2010.
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